Filed Work
A small selection of recent content and projects
Created a timely audience participation campaign following Brazil's World Cup match, using recognizable team colors to spark conversation and introduce viewers to the customizable nature of Charmies earrings. The reel generated 42,100+ organic views and significantly expanded reach beyond the brand's typical audience.
Product Content
Created an interactive "guess the team colors" campaign designed to spark conversation and showcase the versatility of Charmies earrings. The curiosity-based concept generated 17,700+ organic views while introducing new audiences to the collection.
Partnered with a local news anchor to create a relatable, trend-based reel that showcased Goldilinks products while introducing the brand to a new audience. By combining creator collaboration with a popular audio format, the content generated 4,000+ organic views and expanded local brand visibility.
Adapted a trending audio into a brand-specific skit designed to entertain while naturally highlighting the product's value and use cases. The reel generated 5,000+ organic views and demonstrated how humor can be used to increase engagement and product awareness.
Produced a service-focused promotional video designed to educate potential clients and build trust through a holistic presentation of the treatment experience. The content combined educational messaging, client experience, and visual storytelling to support client acquisition efforts through paid advertising.
Created an advertisement highlighting a specialized treatment through a client-centered, lifestyle-oriented approach. Designed to attract new clients by clearly communicating benefits, showcasing the treatment process, and reinforcing the brand's expertise.
Service-Based Businesses
Created a launch-focused brand reel for a new candle company, designed to introduce the brand's aesthetic, values, and mission. Through intentional visuals and storytelling, the content established a cohesive brand identity and helped communicate the company's vision to potential customers.
Created to support a Mother's Day promotion using a relatable trending audio and seasonal messaging. The reel generated 2,800+ views, 6 shares, and helped drive traffic during an $8,000 Mother's Day sales weekend.
Produced a community-focused promotional reel designed to showcase the culture and value of a local networking organization. Through creative storytelling and event-focused visuals, the content generated 1,900+ views, 13 comments, 5 shares, and 4 reposts, driving meaningful audience engagement and conversation.
Produced an event recap reel designed to showcase the welcoming culture and community experience of a local networking organization. Through attendee-focused storytelling and event highlights, the content generated meaningful engagement, including 8 comments, and contributed to 5+ new attendees at the group's next event.
Event Content
Created a vendor spotlight featuring a founder interview and behind-the-business storytelling. The content was designed to increase brand awareness by showcasing both the entrepreneur's journey and the craftsmanship behind their service.
Created a storytelling-focused vlog following a nonprofit founder during a local networking event, highlighting both her mission and the impact of her organization. The content generated 1,300+ views, 7 comments, 6 shares, and 6 reposts, ultimately helping drive 30+ donations of feminine hygiene products to the nonprofit.
Produced a narrative-driven vlog documenting a local networking event through a more cinematic and personal lens. The piece focused on pacing, storytelling, and creative editing techniques to create an engaging viewing experience while showcasing the brand's personality.
Produced a lifestyle-focused brand video with an editorial aesthetic designed to strengthen brand identity and visual storytelling. This piece prioritized mood, composition, and brand perception over direct-response performance.
Lifestyle/Brand Storytelling
Adapted a trending audio to align with the brand's voice and product offering, creating a natural, low-friction way to showcase earrings within a popular content format. The reel generated 3,000+ organic views.
Reimagined a trending social media format through the lens of the brand, balancing entertainment with product visibility. The content generated 1,600+ views and 4 shares, helping expand reach through audience-driven distribution.